Our story

Plastic pollution has reached enormous proportions. We eat, drink and even breathe microplastics every day.

TrueTaste was created to make the plastic-free answer from Switzerland so tasty that even the biggest plastic-fetishists will prefer the alternative.

The consequences caused by plastic pollution are deadly for the environment - animals and plants die and our health suffers. So it is imperative that we reduce the use of plastic.

Our vision is a world in which we effectively protect nature and use resources responsibly. TrueTaste is therefore not only dedicated to reducing the use of plastic and avoiding plastic waste, but also actively promotes our sustainable resources.